Not only is Cloe Wilder a super talented artist, she also works advocacy into her craft. On October 10th, which was “World Mental Health Day,” she partnered with Cameo as part of their #Cameocares campaign. Other artists who participated in the benefit include Cedric the Entertainer, JP Saxe, and Michael Franti. All of the proceeds collected from this event were forwarded to the National Alliance of Mental Illness, The Jed Foundation, and Backline. It is always a positive thing to see artists giving back to the community.
Her album Teenage Lullabies discusses an array of topics. Specifically “In the Next Life” was written in dedication to her late grandfather who is sadly no longer with us (Ethan Hrenko). The song uncovers a vulnerable side to her that we usually don’t see and that it is evident through the music video as well. Instead of incorporating some elaborate set or complicated transitions, we see one continuous take of the camera following the singer through an abandoned field. Known for wearing a lot of color, Cloe is seen a white gown throughout the song which helps to keep all of the attention on her emotions. That being said it flows beautifully in the wind and fits in with the ethereal and otherworldly aesthetic. Multiple times you could tell that Wilder got emotional during the take, and after looking at the BTS video it seems those feelings were echoed among multiple people on set. Overall, Bobby Hannaford managed to successfully pull us into Cloe’s mind through beautiful cinematography.
Watch the official music video for “In The Next Life” here: