Prior to the release on January 27th, Beihold’s tune went viral on TikTok. She posted snippets of the song to promote the release and document her creative process. She earned some impressive numbers with this release, ranking up million views, as well as the hashtag “numblittlebug” that has 35.8 million views, and the contributing audio having 17.4k videos. Currently, the song has over nine million plays on Spotify, hitting over a million listens in less than 24 hours.
However, the history of the song goes a little further than that, as the writing for the song began in August 2021 when it also went viral online. In a TikTok, Beihold explained it took “5 months and 13 versions” to get it right.” The time seems to have been worth it though as it is now a big success!
The success of the “Numb Little Bug” can be attributed to the reliability of the lyrics. The chorus of the song says, “Do you ever get a little bit tired of life, like you’re not really happy but you don’t wanna die, like you’re hanging by a thread but you gotta survive… cause you gotta survive,” and it has become the anthem of all those who are just exhausted but trudging through. Online, people are recording their daily routines, their thoughts, and their art to this snip of chorus. Personally, I’ve been streaming it while working through my endless college homework.