Not too long ago, I discovered In Luck Apparel while scrolling through Facebook. Not only did I fall in love with their Goosebumps shoulder bags with fabric from 1997, but I fell in love with this creative eye and desire to do something out of the ordinary.In Luck is making waves in the clothing and accessory business right now. Even though they may just be kicking off their business, their uniqueness and desire to create is going to take them far. I was able to talk to both Charlotte and Amanda, the co-founders of In Luck, about their upcoming Halloween products, their inspiration, and more!
Tell me about yourselves! What is In Luck? Who are the masterminds behind the brand?In Luck is a company we started to bring people the clothes and accessories we have always wanted and to use the creativity we both harbor. We are two young women who have been best friends for over 10 years, and our brand plays to both of our strengths when it comes to creativity and running a business.
What message is your brand trying to share?With our brand, we are not only trying to show that women can successfully run a personal business, but bring new and trendy ideas to our audience. We grew up imagining how we could make clothes and accessories to fit our style, and to see those ideas come to life and spread to others is truly what keeps us creating.
You have photo prints, scrunchies, and bags available right now. What’s your favorite product right now and what is the inspiration behind it?
Charlotte’s favorite product is definitely the Halloween pin-up totes, they bring an edgy yet feminine style with a touch of vintage to an increasingly more necessary and functioning product. Charlotte only uses totes, for travel bags and grocery shopping, and we love having a fashionable and economically conscious choice!
Amanda’s favorite item is the color blocking bag! These are a basic, functional bag in the way that they can be styled easily, but bring color and boldness, making it our hottest product at the moment. These bags were inspired by the Simpsons, primary colors, and 80’s aesthetic.
Your Halloween line looks awesome! How else are you going to prepare for the spooky season? Are there any more items to look out for?
Our Halloween season has only JUST started, so get ready because we have plenty of new spooky products to come. We are working on tee-shirts, prints, stickers, totes, and more shoulder bags. This season we are loving the vintage Halloween aesthetic, muted tones, and bold imagery!
All of your items are one of a kind. How could your brand could change fashion trends?
Because all of our bags are hand-made, we hold a responsibility towards quality and will always have the public on our minds when creating new items. We want to always find a way to share our products without breaking any banks, but also keeping our products held to the same level (and higher) that other brands do. We also love pushing ourselves to create new and original ideas that outshine our mass-produced competition.
Is there anything else you want to add?
Our goals are set high for the next year. We would love to see ourselves on a website, higher demand, reaching more people, and selling in person at local events! We would love to expand our products to possibly backpacks, room decor, screen printing for tee-shirts, and original art.
Our brand is our baby and we truly hope to make people feel good about what they are buying, not just because it looks great, but because it was made by great people.
Be sure to take a look at their Etsy shop (they also take orders in the direct messages on Instagram)! There is a hand-crafted, filled with love product for everyone!