Young singer-songwriter, Cloe Wilder is making waves with her new music video “In the Next Life,” directed by Bobby Hannaford. She started her career covering songs on her YouTube channel from artists like Billie Eilish and Halsey. In 2020 Wilder released an original song called “Crying When I Shouldn’t” with producer Eric Scullin and had it mixed and mastered by Kinelski and Greenham. Soon after, “You & Lonely” came out, which was produced by Jayme Silverstein. Her biggest project to date is her debut EP titled Teenage Lullabies showcasing songs like “I Wanna Be Alone With You” and “Call Me If You Need Me.”
Not only is Cloe Wilder a super talented artist, she also works advocacy into her craft. On October 10th, which was “World Mental Health Day,” she partnered with Cameo as part of their #Cameocares campaign. Other artists who participated in the benefit include Cedric the Entertainer, JP Saxe, and Michael Franti. All of the proceeds collected from this event were forwarded to the National Alliance of Mental Illness, The Jed Foundation, and Backline. It is always a positive thing to see artists giving back to the community.
Her album Teenage Lullabies discusses an array of topics. Specifically “In the Next Life” was written in dedication to her late grandfather who is sadly no longer with us (Ethan Hrenko). The song uncovers a vulnerable side to her that we usually don’t see and that it is evident through the music video as well. Instead of incorporating some elaborate set or complicated transitions, we see one continuous take of the camera following the singer through an abandoned field. Known for wearing a lot of color, Cloe is seen a white gown throughout the song which helps to keep all of the attention on her emotions. That being said it flows beautifully in the wind and fits in with the ethereal and otherworldly aesthetic. Multiple times you could tell that Wilder got emotional during the take, and after looking at the BTS video it seems those feelings were echoed among multiple people on set. Overall, Bobby Hannaford managed to successfully pull us into Cloe’s mind through beautiful cinematography.
Watch the official music video for “In The Next Life” here:
For comparison, her music video “I Wanna Be Alone With You” is the complete opposite of her most recent work. It is filled with bright hues of pink and blue which resonates with the fast beat of the song. The video also has a lot more acting in it showcasing a story of love and friendship. If you take a closer look you might notice a couple of familiar artists in the shots such as Halo Boy and Jixi. Some takes were created at a place called the Pink Motel; it has been used in lots of movies and music videos such as “Black Sheep” by Palaye Royale. The location screams 50s era which perfectly fits in with the vintage vibe that Cloe has established on her social media. It’s a lot of fun to watch and puts you in a good mood.
By looking at both “In the Next Life” and “I Wanna Be Alone With You” we see that Cloe is in touch with a large array of her emotions ranging from positive to sad ones. She doesn’t put herself in the box which leaves us excited to see what she will do in the future.
Recently, she hinted at a release of a new secret project on her Instagram after celebrating 500k streams on her EP. Make sure to follow her social media below to find out what it is!
